Concept Advertising Posters
Brand Design
Client:
SMUCT
Scope:
Poster Design
Year:
2019
OVERVIEW
This project was created in 2019 as part of my university coursework. The goal of the project was to explore visual design principles and develop a clean and functional design solution.
The project focuses on creating a balanced visual system using typography, layout structure, and simple design elements. Through this work, I aimed to demonstrate clarity, usability, and modern design aesthetics while maintaining a minimal and professional visual style.
This university project explores the process of building a thoughtful design from concept to final execution. The design was developed through research, sketching, and multiple iterations to achieve a clear and visually engaging result.
The objective of the project was to practice design thinking, composition, and visual hierarchy while creating a solution that communicates effectively and maintains a modern visual language.